GIVING WOMEN THE BUSINESS

The Christmas season is upon us and as consumers we are faced with the perpetual problem of searching for the "just-right" gift. There are many shops in Cleveland which are owned and managed by women which not only cater to holiday needs but are good places to shop all year round. So let's show our support and help out our sisters in business!

Marcia Polevoi, proprietor of High Tide Rock Bottom claims that her shop merely evolved as a result of getting her ears pierced five years ago. After acquiring and making earrings from natural stones and shells it took virtually no time to expand her expertise to other forms of jewelry.

She took advantage of flea markets and craft shows to display her handiwork. Meanwhile, as she accumu lated many rocks, minerals and shells, she also set out to teach herself about various sea paraphernalia.

It seemed inevitable that she should expand her know ledge and share her "mushrooming" collection with people by opening a shop. Since its inception two years ago, High Tide Rock Bottom at 1771 Coventry Road has offered an interesting combination of rocks, shells and jewelry.

the Pacific

Items come from all over the world Ocean, Mexico, Africa, in a whole range of types and prices. There are also items coming from local artists on a consignment basis. (Marcia, by the way, wel. comes handcrafts on consignment.)

High Tide Rock Bottom is not designed for any one type of person or artist, yet rather as Ms. Polevoi observes: "Anyone who is appreciative of natural beauty will enjoy stopping by the shop."

"People need time to enjoy this holiday season since battling the Christmas shopping rush, the cold weather and rising prices can become so hectic. They should at least let me help them out with a meal or late night snack to give them more time to enjoy...” claims Adele Petrollla as she carefully places the last anchovy on one of her delicious homemade pizzas.

Ms. Petrollla, owner-manager of Adele's Pizzeria at 2909 Mayfield Road literally provides a flavor all her own in addition to her various original, old-country culinary treats. Mother of three and grendmother of one, Adele explains that she was almost an orphan as a child who could barely boll a pot of water, but hor marriage changed that. Her mother-in-law, Mary Petrilla, who incidentally is the originator of Adele's unique pizza sauce, taught her to cook Italian style. So, Adele decided to put it to use first as a pizza maker in an East Cleveland pizzeria. She then de cided she would really love her own shop, with the opportunity to create on her own.

It has been a little less than two months, and judging by the interview WSW had with Adele, she is definitely a natural for the pizza business.

Sculpture from the seas ...

SHELLS

Beaut fu' Specimens

Org Jewelry Gut and Drities Ongo Fior. Neto, Sea Oddities

Buying and enjoying a pizza at Adele's is truly an experience, as she adds that special touch of motherly love. She wants to ensure that all her customers EAT and ENJOY!

Trapezoid has just celebrated its sixth anniversary on Coventry Road. Trapezoid was one of the original boutiques and galleries on Coventry, and as such has pioneered many of the creative, innovative trands on had been a dress designer in Cleveland and New York Coventry Road. The owner-manager, Frieda Glover, for over 30 years. Her interest in art, antique jewelry and clothes is reflected in her distinctive imported clothes, etchings, sculptures and other finds in the shop. Currently, and for the past three years, there has been an increasing emphasis in American Indian jewelry. The collection is one of the most outstanding in this section of the country. Everyone helping in the shop, including husband Hugh Glover, son Jim, grandchildren Steve, Jennifer, Jeannette and Laura, are all extremely interested in the American Indian jewelry and are most accommodating in helping you select the perfect gift you might be looking for in a ring, pendant, bracelet, that is YOU. Frieda loves to show her etchings by David Brubeck, whose work is exclusive with Trapezoid in this area.

A must for all women to visit is Moonshine, a combination artisan collective and coffeehouse. Five dif ferent craft stalls offer a wide array of original handmade specialities including stoneware, Jewelry, flower arrangements, batik, clothes, mobiles, crochet, knit, decoupage, plants, baskets, hooked and braided rugs, macrame and sculptures,

In the daytime, Moonshine is open for craft demonstrations; craft classes are offered on Tuesday and Wednesday evenings at $10, a series by all professional "craftspeople" and designers. Thursday night is open poetry reading in the coffeehouse, and finally, Friday and Saturday evenings there are free open jam sessions with local talent.

The art cooperative is essentially run by eight female artisans. When WSW visited Moonshine it was a warm, receptive visit. The women encourage the collective, free spirit whether you are intørested in making a purchase, want assistance in an art project of yours, or merely wish to escape the cold world with a cup of tea and sympathy!

The Santa's Children's Holiday Fair festival for December 13 15 is a real holiday in itself. There will be a real glass blower plus an opportunity to make your own inexpensive gifts, using household Items so that these gifts can be duplicated at home. Plus, it's more ecologically wound to create your own gifts!

HIGH TIDE/ROCK BOTTOM

1771 Coventry Road Cleveland Heights

321-8500

Good drinks at reasonable prices BOB'S PLACE

Honest Bartender Guaranteed!

2911 Mayfield Rd.

Adele's Pizzeria

321-6626

The Best Italian Pizza You'll Ever Eat

CARRY-OUT ONLY:

321-2160

11 AM TIL 1 AM, AT LEAST

2909 Mayfield Rd.

Two friendly places, side by side!

When Elaine Kabert opened her small artist's boutique at the back of a shoe store in Cedar Center Plaza in December 1972, she had little idea that less than two and one-half years later this endeavor would expand to a thriving storefront: The Artist's Nook Inc., 13944 Cadar Road.

Originally, Ms. Kabert freelanced and collected art on her own, yet she was always intrigued with the idea of having a novelty art shop in one of the major shopping centers. It didn't take long to discover the doubleedged plight of the small business woman, Nobody would talk to a woman in business, let alone rent her a shop! However, she was finally able to rent store space and began to collect all sorts of artwork first on a consignment basis from local artists, then working up to scouting the art shows. Presently the Artist's Nook offers works from all over the world, thanks to the help of customer participation and word of mouth.

—

Ms. Kabert's partner Nancy Harris came into the picture a little over a year ago when her child care responsibilities were loosened up and a desire for an interesting part-time job developed.

Both Elaine and Nancy are very sympathetic and accommodating to all their customers and artists, When WSW went to interview these women, Ms. Kabert was busily finishing up a sale. She happily relayed that, “In our entire existence, we have never received a bad check, and we don't accept any charge cards, either. That speaks pretty well for the credibility of women."

Artist's Nook offers a wide variety of original art including pottery, jewelry, gift ware, handcraft, mobiles, Israeli ware, sculpture (wire and clay), and macrame. If you are interested in offering your art on a consignment basis, contact Artist's Nook at 932-0222.

LETTERS

Sisters:

Please put me on your subscription list for the year. i love your paper & want it delivered when i'm in school. I'm in the middle of Redneck U.S.A. & it'll be a relief to read it.

Sunshine, Mel Cushion

Will be lookin' forward to the next ish.

Gentlemen:

(7 1 7

editors' note)

I just finished reading your August issue and I am much moved to write and congratulate your publication for the article on Page 5 "I Was A Right To Lifer." The part that impressed me most about this article was its comprehensive objectivity. Of course the author had the benefit of viewing and experiencing the feeling on both sides of the emotional question of abortion. This article is the most intelligent analysis of the differing ideology and philosophy of sides. I was also most interested to see the analogy of pseudo feminists. I hope the author of this article will make many more similar contributions to your publication. Very truly yours, WEST SHORE CENTER Thomas L. Pimbley, Director

AESIS

1220 EUCLID

VEGETARIAN

COOKERY OPEN-NOON

CLOSE11pm. M.-Th.

12p.m. F.S.

page 9/What She Wants/December, 1974